Fusion Movement was started as an in-depth look into women’s sexual function. The sexual function is known as “Female Primacy.” The Fusion movement has the big picture and understands the point in which all things fuse together (sexuality, culture, inclusivity, confidence, sexual autonomy, consent, emotions, empowerment, and space). The complexities and nuances of women’s sexuality are embraced rather than merely tolerated. Fusion Movement is dedicated to proactive change and womens’ power dynamics. The brand is about sex and abstract methods in which sexuality can be expressed. Sensuality, red lipstick (to indicate arousal), teasing, and restraints are accepted and acknowledged. Women can identify as women and still be masuline or feminine or both. Their prowess is observed, acknowledged, listened to, and not judged.